unit 3 continued

-A new pluralism emerged from the “ME” generation, a spirit of the 60’s, pluralistic, eclectic, hedonistic, and anti - establishment.

-Styles of graphic design appeal to the counterculture youth, and the dizzying euphoria of the era.

-Graphic design had never been a pure art or dominated by the international style the way architecture was.

-Deliberate self- conscious reaction against the universal and utopian vision of modern formal languages and the assumptions of the

international style in art and design.

-Postmodernism: appropriation, to copying styles, was no longer naive nostalgia but calculated because the past itself

was considered invented

-History of Art and Design become a vast archive to be quoted appropriated and reused.

-Designers saw historical styles and materials as inventories of signifies potentially relevant to any purpose or need.

-Like music of the 80’s Postmodernism does not comprise a single unified style- but a conspicuous group of trends– retro, punk,

grunge, beach, techno, parody and pastiche.

-Words are not merely codes, using them is a behavior, and the behavior alters their meaning.

-A history of formal typographic structures would be included - to explore the spilt between form and content, inside and outside.

-David Carson Disruptive and disturbed... attacking the “grand narratives” of type and design.

-Words are not merely codes, using them is a behavior, and the behavior alters their meaning.

today when we talked about postmodernism, it really got me thinking. Postmodernism is now and that thinking started in the 60's and still continues now. the impact that postmodernism has on the work really gets me excited that one day I too will be a helper in creating an impact on the world.

we also watched a video on Barbara Kreuger. I really like her work and it's nice to hear about a woman graphic designer who is well known and has amazing work. The combination between image and text is amazing and makes everyone who sees her work think about the piece and think about the world and life in general. Her work is what i'm trying to aspire too.

please count my 2nd article I already submitted

title: Why Designers can’t think

From the book: seventy-nine short essays on design

posted wed. march 3rd at 5:05pm

unit 3 continued

key points

-Der Film posterand Public Awareness posters all masterpieces of 20thCentury Swiss design.

-The Swiss Movement had a major impact on American Graphic Design

and the emerging field of corporate graphics. The two ultimately merged.

-Paul Rand: Understood value of invented forms for both symbolic and communicative

ends, through skillful analysis of the context.

-Branding was seen as a major way to shape a reputation for quality

and reliability.

-Saul Bass along with Paul Rand helps define a new American

Graphic design that turned away from European sources.

-“Early Design office” with strong aesthetic background through educational diversity of the partners.

-Unigrid system, developed in 1977 for the United States National Park

Service by Vignelli Associates

-Corporate design- begun with Peter Berhens - sees its Zenith

with American design for a global marketplace.

-George Lois- advertising Genius Conceptual power of images

-Concept was dominate and text and image became completely

interdependent.

-Photo-typography- had a profound impact on the direction and look of

design-

-Decorative faces had a revival loosesened the grip the

“international style” had held of type design in the US.

-Lubalin almost single-handedly defined the aesthetic potential of

“photo- typography”

-Not until the 1960’s did graphic design slowly start to become a national profession

today in class we watched a movie about post modernism. I thought it was very interesting to see how art really effects the world and how people think and how one person can be the catalyst for what we see even today.