unit 2

key points/ideas

-Suprematism- creates a theoretical model for an abstract visual language where form is understood as a set of forces soon aligned with those of revolution.

-Russians coined the phrase “Cubo- Futurism”

-The revolutionary discipline: Impersonal, rational, structural toughness, and harmonious cooperation using modern machine industry...

-These “production artists” or Constructivists born of the Avant Garde in revolutionary Russia during the 1920.

-Icon of Modern Graphic Design- Poster for Dziga Vertov’s film Kino-fot (Film Eye)

-Constructivists enhanced rhetorical power through “hyperbole”,extravagant exaggeration...

-Rodehenko Makes the book form more dynamic by incorporating the grammar and syntax of theater and film in its design.

-EL Lissitzky-Developed a painting style he called Prouns- “projects for the establishment of a new art”

-Geometric abstraction was adopted as a sign of functionality. Visual forms represent a set of abstract “forces” to serve the utopian cause.

-Of Two Squares- a mode of reading that promises a new graphic syntax based on mixing verbal and visual signs to speed absorption of information.

-The “Isms” of Art 1914-1924 co -edited with Hans Arp One of the most influential graphic designs of 20th century.

-Late Constructivism was instrumental in placing the radical typographic forms of Futurism and Dada into the commercial realm in the late 1920’s

-The Steinberg Brothers-theatrical designsCompensated for photographic reproduction difficulties-made realistic drawings using projected film stills and grids

-Revolution completes the establishment of a “professional identity” for modern graphic design.

unit 2 part 1

key points

-war posters were used to market the active war

-The evolution of Graphic Design into a true expression of the 20th Century is closely tied to the revolutionary art movements that occurred

in Europe during the early decades of the Century.

- structalism, semiology-language may be analyzed as a formal system of different elemets

-“materiality” in signification. - the relationship between form and expression, material and content

-First collages-Combine real fragments from the built environment in a picture plane. Declared the picture to be a real 2d object.

-Cubism introduced in the painted field the concept of letterforms as concrete visual shapes- not just phonetic symbols.

-Futurism was launched by Filippo Marinetti in 1909

-Avant-garde poets of the 1910s became the graphic designers, teachers, and systematic theorists of the 1920s and 1930s

-“Iconoclast” means “icon destroyer”, attacks on settled beliefs or institutions.

-Berlin members of DADA sought a role for visual communications to raise public consciousness and promote social change.

-Kurt Schwitters-Invited to promote Dada in Holland by Theo van Doesberg and Later Graphic Designs fall under the influence of

Constructivism and El Lissitzky

-Surrealism’s impact on graphic design was by the movements painters and showed how poety, fantasy and the

subconscious could be expressed in purely visual terms.

-Automatism becomes formalized and part of the designer’s skill.

as the invention of the 35mm camera came about, it opens a whole world of new graphic design

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