unit 2 part 1

key points

-war posters were used to market the active war

-The evolution of Graphic Design into a true expression of the 20th Century is closely tied to the revolutionary art movements that occurred

in Europe during the early decades of the Century.

- structalism, semiology-language may be analyzed as a formal system of different elemets

-“materiality” in signification. - the relationship between form and expression, material and content

-First collages-Combine real fragments from the built environment in a picture plane. Declared the picture to be a real 2d object.

-Cubism introduced in the painted field the concept of letterforms as concrete visual shapes- not just phonetic symbols.

-Futurism was launched by Filippo Marinetti in 1909

-Avant-garde poets of the 1910s became the graphic designers, teachers, and systematic theorists of the 1920s and 1930s

-“Iconoclast” means “icon destroyer”, attacks on settled beliefs or institutions.

-Berlin members of DADA sought a role for visual communications to raise public consciousness and promote social change.

-Kurt Schwitters-Invited to promote Dada in Holland by Theo van Doesberg and Later Graphic Designs fall under the influence of

Constructivism and El Lissitzky

-Surrealism’s impact on graphic design was by the movements painters and showed how poety, fantasy and the

subconscious could be expressed in purely visual terms.

-Automatism becomes formalized and part of the designer’s skill.

as the invention of the 35mm camera came about, it opens a whole world of new graphic design

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