unit 2

key points/ideas

-Suprematism- creates a theoretical model for an abstract visual language where form is understood as a set of forces soon aligned with those of revolution.

-Russians coined the phrase “Cubo- Futurism”

-The revolutionary discipline: Impersonal, rational, structural toughness, and harmonious cooperation using modern machine industry...

-These “production artists” or Constructivists born of the Avant Garde in revolutionary Russia during the 1920.

-Icon of Modern Graphic Design- Poster for Dziga Vertov’s film Kino-fot (Film Eye)

-Constructivists enhanced rhetorical power through “hyperbole”,extravagant exaggeration...

-Rodehenko Makes the book form more dynamic by incorporating the grammar and syntax of theater and film in its design.

-EL Lissitzky-Developed a painting style he called Prouns- “projects for the establishment of a new art”

-Geometric abstraction was adopted as a sign of functionality. Visual forms represent a set of abstract “forces” to serve the utopian cause.

-Of Two Squares- a mode of reading that promises a new graphic syntax based on mixing verbal and visual signs to speed absorption of information.

-The “Isms” of Art 1914-1924 co -edited with Hans Arp One of the most influential graphic designs of 20th century.

-Late Constructivism was instrumental in placing the radical typographic forms of Futurism and Dada into the commercial realm in the late 1920’s

-The Steinberg Brothers-theatrical designsCompensated for photographic reproduction difficulties-made realistic drawings using projected film stills and grids

-Revolution completes the establishment of a “professional identity” for modern graphic design.