and the emerging field of corporate graphics. The two ultimately merged.
-Paul Rand: Understood value of invented forms for both symbolic and communicative
ends, through skillful analysis of the context.
-Branding was seen as a major way to shape a reputation for quality
and reliability.
-Saul Bass along with Paul Rand helps define a new American
Graphic design that turned away from European sources.
-“Early Design office” with strong aesthetic background through educational diversity of the partners.
-Unigrid system, developed in 1977 for the United States National Park
Service by Vignelli Associates
-Corporate design- begun with Peter Berhens - sees its Zenith
with American design for a global marketplace.
-George Lois- advertising Genius Conceptual power of images
-Concept was dominate and text and image became completely
interdependent.
-Photo-typography- had a profound impact on the direction and look of
design-
-Decorative faces had a revival loosesened the grip the
“international style” had held of type design in the US.
-Lubalin almost single-handedly defined the aesthetic potential of
“photo- typography”
-Not until the 1960’s did graphic design slowly start to become a national profession
today in class we watched a movie about post modernism. I thought it was very interesting to see how art really effects the world and how people think and how one person can be the catalyst for what we see even today.
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