housing, health, and economics after WWI.
-The use of simple pictographs to convey information about directions, events, and objects
that have complex relationships in space and time; Usually statistical in nature.
-Visual “unit” becomes the double page spreaddefined
for function, flow, and form.
-American design was reflected in its cultureegalitarian
with capitalistic attitudes and values
-1940’s saw steps toward an original American approach to
modernist design reflective of European models...
-Commissioned major European artist and
designer to produce work for editorial design.
-Theo Ballmer and Max Bill Established its early formal vocabulary based on a rationalist model
-Major contributioncreation of visual forms to communicate invisible processes and physical forces.
the last half of class we watched "Helvetica" and i had never seen it before and really made me appreciate the font but also gave me inspiration to think outside of the box but also when the time is right use the fonts needed. Also, jt made me love fonts even more and i really enjoyed the documentary.
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