Extension/Enhancement: chair is an extension of our butt and spine, the latter is an extension of our legs, the alphabet is an extension of our eyes. the printing press extends the alphabet, page by page. Book by book. It's a translation that shapes you. The cell phone for example enhances your voice, your car enhances your speed,
Closure/Obsolescence: old tools may still be around, but your going to want the latest thing. Such as a horse and buggy is now an automobile. Or a phone booth is now a cellphone. "Their is only one city on the planet. the planet itself." Every time you turn off or on a light, the space is shaped around you, creating new shapes and new objects around the space. With electric technology it's putting your nervous system outside, such as a dancing game or shooting game. Electric media retrieves the news, the old age, the monsters alll around us. Information is coming in all directions
Retrieval: speech retrieves old adventures from the past. Stories about the stars are told to remember where they are in the sky. We retrieve old culture to tell the story of the past and bring it to the present.
Reversal: your car is a reversal as soon as you leave the place where you live, such as traffic. Too much of something always ends up being the opposite of what your getting. Such as a neighborhood full of houses on top of each other. The only way to fight for something is to protest or fight back. The cell phone is like a leash...of your life.
what i learned when i saw the movie today is that the media and technology around us really effect ourselves as a person. And that the media has a purpose that shapes our actual world around us.
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