unit 2 continued

-IN DUTCH MODERNISM... the printing arts perform as an expressive tool

Means and methods of commercial reproduction become tools of

creativity.

-Like Tschichold and the New typography masters- Dutch design believed in dynamic interplays between

asymmetrical typographic elements should form a field of tension on the page.

-The printing arts perform as an expressive tool

-Exploratory techniques- small presses to produce one of a kind compositions he called “druksels”.

-Used collage technique with parts from the typecase

-Diverse elements unified into a design system consistently applied regardless of subject matter

-Dutch Modernism partners with German Plakastil to define a modernist playbook for designing commerce and advertising...

-Designers applied reductive compositional principles of Plakatstil with synthetic Cubism inventions and the purity of De Stijl.

-Exploited Futurists ideas about visual motion- and Synthetic Cubism

-The Art Deco Quality – Streamlining, zigzag, moderne and decorative geometry.

-art Deco Moderne- mastered the graphic representation of industry and commerce. Their work

prefigured branding in advertising.

-no graphic message was immune from seductive lure of European modernism between the world wars

-Highly refined and styled naturalism based on geometric cones, spheres, and cubes, then stylized through Synthetic Cubism.

-by the outbreak of world war 2, European modernism had clearly proved it could raise armies

-Evolution of his work coincided closely with Hitler’s concept of effective propaganda: Hitler rejects the artistic in Plakatstil

“Slogans and popular illustrations of Allies were more effective”.

-A stylized realism developed, celebrating national strength and offering grotesque depictions of the enemy.

-Suspicion motivates - a tactic of persuasion appealing to patriotic emotions and fear of the unknown enemy.

-Influenced by German Plakastil- Matter applies new approaches to Photography started by Rodchenko, Moholy Nagy, Tschichold.

-Understood Russian film innovations-The use of montage and collage-

-All of Matters’ poster from this period are considered masterpieces of 20th Century graphic design.

tonight we finished learning about the bahus and what came from that. we looked at the many different styles of posters and different interpretations from The Art Deco Quality to the Cubist advertising poster. you can see how the different styles bring out the different ways people can look and get the posters.